Your guests are already forming an opinion about your church.
Most of the time, no one tells you what that opinion is. The Fresh Eyes Assessment is designed to change that.
A full first-impressions evaluation of your Sunday morning experience, from the moment someone finds you online to the moment they walk back to their car. Delivered as a detailed, pastoral report with specific next steps.
The Numbers
60+
points of evaluation
10-15
page pastoral report
$0
cost to your church
The complete first-time guest journey.
The assessment follows the exact path a first-time guest would travel from the moment they arrive to the moment they leave, plus what they did before they ever set foot on your property.
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Parking, signage, exterior presence
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Greeters, wayfinding, first impressions
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Welcome, platform communication, belonging cues
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Follow-up culture and next-step clarity
This is not a critique. It is a gift.
The report is written with the same pastoral care with which it is observed. The goal is never to embarrass a congregation but to give its leadership the specific, actionable picture they need to serve guests well.
Written in Pastoral Language
Not corporate, not clinical
Organized by Priority
Not just a list of observations
Community-Specific Data
Demographic and psychographic context built in
3 - 5 Next Steps
Specific, immediately actionable
"Familiarity hides what guests immediately notice."
The worn carpet, the unclear signage, the insider language from the platform — none of it registers for people who have been coming for years. It is invisible because it is familiar. The Fresh Eyes Assessment gives you the honest picture your congregation cannot give itself.
You do not have to be struggling to benefit from this.
Even healthy, growing churches benefit from an honest outside perspective. The question is never "are we doing badly?" It is "are we serving guests as well as we could?"Churches preparing for a new outreach push
Churches in a revitalization or revisioning season
Churches that simply want honest, outside perspective
Any church in the Family of Churches, regardless of size or season
Common Questions
How long does the visit take?
1
The assessor attends one full Sunday morning experience, typically two to three hours, including arrival through post-service follow-up observation.
Will my congregation know someone is evaluating us?
2
That is up to you. Some churches prefer a fully blind visit. Others choose to inform leadership but not volunteers. We will work with whatever approach serves you best.
How long until we receive the report?
3
Reports are typically delivered within two weeks of the visit, accompanied by a debrief conversation with Chris Reinolds.
Is this really free?
4
Yes. This is one of the ways your association invests in your church. There is no cost and no obligation.
What happens after the report?
5
Nothing is required. The report belongs to you. Many churches choose to schedule a follow-up conversation to work through the priorities together, and that coaching conversation is also available at no charge.
Ready to see your church the way a first-time guest does?
Your association is here to serve you, not to evaluate you. This is a gift from your Family of Churches.